The logo should have a modern & minimal appearance.

The logo was designed to look like the letter 'B', the first letter of the business name. Early logo design iterations included a gradient, which was ultimately removed to preserve clarity and a minimal appearance. This simplification also made it easier to create variations that still stood out with different background colors.

The logo should be recognizable & stand out in the market.

The logo incorporated representations of unique words from the business name to make the logo more recognizable. The logo's green color scheme draws from the 'beryl' aspect, since beryl, a mineral, appears in green varieties in nature. The swirling wave-like motifs that make up the 'B' shape draw from the 'wave' part of the business name. By combining these two unique aspects, the logo effectively stands out in the home decor market.

Using Premiere Pro, I implemented motion graphics to create an animated logo that could be used by the business to promote their products on different platforms.